When it comes to real estate investing, there are two distinct approaches: apartment complex investing and wholesaling. Investing in an apartment complex means buying a large property, like an apartment complex, and renting out the different units. On the other hand, wholesale real estate involves buying properties at a discount and quickly selling them to other investors, usually for a profit.
Both approaches have their advantages and disadvantages, but which one is best for you? In this article, we will discuss the pros and cons of each and help you decide which one is right for you.
What is apartment complex investing?
Apartment complex investing involves buying a multi-unit real estate property and renting out the individual units to tenants. This term can apply to both commercial and residential properties. Apartment complex investors purchase these properties at a lower price than their rental value, then increase the rental value through renovations in order to achieve a positive cash flow.
Real estate investors who specialize in apartment complexes purchase properties that are already renting out units. They then increase profits by renovating the units, adding amenities, raising rents, or a combination of all three.
It’s worth noting that apartment complex investing can also refer to a specific segment of the real estate industry. This segment involves purchasing a multi-unit property and signing a long-term lease with a single tenant. In this case, it’s not the property that is being bought and sold, but the long-term lease. This method is not common and is generally not considered “real estate investing”.
What is wholesale real estate?
Wholesale real estate is the act of buying a real estate property and quickly reselling it at a profit. Wholesaling is a method of investing in real estate that requires little to no money down. Wholesalers make money by buying a property, fixing it up, and then reselling it for a profit while covering all of their expenses with the initial sale.
Some wholesalers buy properties at a bargain price and fix them up before reselling them at a profit. Other wholesalers prefer to buy properties at full price and then quickly resell them at a profit without making any repairs.
Wholesalers use a variety of methods to buy properties at a discount, including attending auctions, dealing with distressed owners, and partnering with a real estate lender.

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Pros and cons of apartment complex investing
As an apartment complex investor, you have a lot of control over your investment. You can renovate the property, select your tenants, and set your own rental and maintenance policies. As a result, apartment complex investing can be a very passive form of real estate investing. However, it’s important to note that it takes time to find the right property and tenant.
Some of the pros of apartment complex investing include:
- You can make a lot of money if you buy the right property.
- You have a great deal of control over your investment, including rental policies and maintenance.
- It can be a very passive form of real estate investing.
Some of the cons of apartment complex investing include:
- Finding the right property can take a long time.
- It can be expensive to buy the right property.
- Tenants can damage your property, reducing your profits.
- Property taxes, maintenance, and insurance can be expensive.
- It may be difficult to find tenants who pay their rent on time.
Pros and cons of wholesale real estate
While it doesn’t have the same level of control as an apartment complex investor, wholesale real estate investing is much quicker than traditional apartment complex investing. You can find a property, purchase it, and sell it again in a matter of weeks, sometimes even days. Many wholesalers specialize in finding distressed properties and buying them at rock-bottom prices.
Wholesalers often finance their deals with private money lenders, which means you don’t need to put your own money at risk. This can make wholesale real estate investing more accessible than traditional real estate investing. However, wholesalers often make money by charging fees, so there is no guarantee that you’ll make money.
Some potential advantages of investing in wholesale real estate include:
- The ability to quickly acquire properties at a discount
- The potential to make a profit by flipping properties to other investors or retail buyers
- The opportunity to build a network of other real estate professionals
- Access to a wide variety of properties that may not be available to individual buyers
Some potential disadvantages of investing in wholesale real estate include:
- Difficulty finding properties that are truly discounted enough to make a profit
- High competition in the field
- The need to move quickly in order to secure good deals before other investors
- Potentially high costs associated with the acquisition and sale of properties.
How to decide which approach is right for you
Real estate investing is not a one-size-fits-all proposition. The best approach for you depends on your unique circumstances and what you hope to achieve. There are a few things you can do to help you decide which approach is best for you.
First, consider your situation and what you are currently doing. Are you happy with your current income? If so, wholesale real estate investing may be the best approach for you. If not, apartment complex investing may be better suited for you.
Next, consider your current situation and your future goals. If you want to earn more money now and in the future, both real estate investing approaches can help you achieve that goal. However, if you only want to make money now, then wholesale real estate investing may be the best fit.
Steps to successful apartment complex investing
Before investing in an apartment complex, there are several steps you should take in order to make a well-informed decision and ensure that your investment is successful.
Here are some things you should do before investing in an apartment complex:
- Research the local real estate market in order to gain a thorough understanding of factors such as rental demand, supply and demand dynamics, and competition from other apartment complexes.
- Carefully evaluate the specific property you are considering, including its location, condition, and potential for rental income.
- Review the financial performance of the property, including its income and expenses, to determine whether it is a sound investment.
- Consider hiring a professional property management company to handle the day-to-day operations of the property, including tenant relations, maintenance and repairs, and rent collection.
- Invest in the property with a long-term investment horizon in mind, as apartment buildings can be a good source of steady rental income over time.
- Be prepared to handle the challenges that can arise with owning and managing an apartment complex, such as dealing with tenant issues, maintenance, and vacancies.
Overall, investing in an apartment complex can be a lucrative v
Steps to successful wholesale real estate investing
If you are considering investing in wholesale real estate, there are several steps you should take before you begin the process. Here are some things you should do before wholesaling real estate:
- Develop a thorough understanding of the real estate market in the area where you plan to invest. This will help you identify properties that are likely to be good candidates for wholesale deals.
- Create a business plan that outlines your investment strategy, including how you plan to find properties, how you will finance your purchases, and how you will sell the properties to other investors or retail buyers.
- Research and understand the legal requirements for wholesaling real estate in your area. This will ensure that you are following all applicable laws and regulations.
- Develop a network of other real estate professionals, including real estate agents, lenders, and contractors, who can help you with your investment activities.
- Have a plan in place for how you will evaluate potential properties, including how you will determine their value and whether they are likely to be profitable investments.
- Set aside enough capital to finance your investments, including money for property purchases, renovations, and marketing.
- Be prepared to move quickly when a good opportunity arises, as the wholesale real estate market can be highly competitive.
Overall, it is important to do your research and prepare thoroughly before starting to invest in wholesale real estate. This will help ensure that you are successful in this field.
Tips for maximizing profits
It’s important to remember that what works for one investor may not work for another. However, there are some general tips that can help maximize profits from any real estate investment.
When searching for real estate investments, follow this general advice:
- Buy at the right time for the right price.
- Buy properties in the right market and in the right location.
- Buy properties with the right financing in place.
- Buy properties that are easy to fix or turn around quickly.
When renovating real estate, keep these tips in mind:
- Find the right contractor: You don’t want to find a contractor on the first day that you are close to finishing a project. You want to start looking at contractors as soon as you purchase the property.
- Have a plan before you begin: You don’t want to renovate a property without a plan. You want to know exactly what you are going to do before you begin.
- Know what you want before you begin: You don’t want to start renovating a property and then be unsure of what you want. You want to know exactly what you want to do before you begin.
- Be realistic about timelines: You don’t want to be too optimistic about how long something will take. Set the right expectations for yourself and for your contractors.
Resources for further learning
There are many great books and online resources that can help you learn more about how real estate investing works. Here are a few resources you can use to learn more:
The Apartment Investor: This is a great book for new and experienced real estate investors. It covers everything from how to find deals to how to manage your investments.
BiggerPockets: This is an online community for real estate investors, with forums, podcasts, and articles.
Real Estate Investing 101: This is a comprehensive guide that covers everything from the basics of investing in real estate to more advanced strategies.
The Millionaire Real Estate Investor: This book by Gary Keller is a fantastic resource for anyone looking to get started in real estate investing. It covers everything from the basics of investing in real estate to more advanced strategies.